For an international producer of medical devices, Content5 creates a competitor analysis (competitive intelligence) product and comparison argumentation. In this argumentation, both the client’s products and competitors’ products are introduced and contrasted with one another. The client tells Content5 which products should be the focus of this comparative analysis. Content5 is given information about the clients’ products, and subsequently conducts research on the competitors’ products.
The value of this project: Product and comparison argumentation supports the company’s sales staff. With this knowledge, staff members can give their clients a clear and manageable perspective of the advantages their products have to offer.
