Content5 supports a large German insurance company in improving its image and performing in favourably perceived policy areas. The areas of renewable energy and mobility for the future are identified as suitable. Following this identification, the insurance company receives issue monitoring on the relevant developments in these areas. Issue monitoring is accompanied by repeated media resonance analyses.
The value of this project: The members of the communication department of the insurance company receive the content and required expert knowledge, in order to positively influence the company’s positioning and image. Additionally, they gain an understanding for their current standing in media coverage.
