With competitive intelligence, Content5 supports an Italian food producer and performs an analysis of the German food market. This market analysis gives the producer a decision-making tool to help determine whether a new product should be introduced into the German market. The client receives a market overview, an analysis of the target customers and competition, an overview of possible competing products and a recommendation on the planned market entry.
The value of this project: The market analysis offers food producers the ideal roadmap for entry into the market. Chances and risks as well as the market potential of the products can be estimated
