With competitor monitoring, Content5 provides a German automotive supplier with the basis for a regular internal newsletter covering the market and news about products and the competition. Content5 develops the source sets, identifies the relevant news and concisely collates this information. In addition to core European markets, markets from China, Japan, Russia, the USA and Brazil are observed. Content5 conducts research in the native languages of each country in question and prepares the news in German or English. From the results of this research, the supplier selects the topics for its internal newsletter.
The value of this project: Competitor monitoring delivers the supplier with a selection of topics on a monthly basis from which the newsletter can be created without necessitating any further research – punctually, efficiently and with linguistic competency.
