A U.S. American telecommunications company that has not been previously active in the German market intends to establish itself as a service provider for e-government solutions in the German market. Content5 performs a stakeholder analysis in which the relevant decision makers in policy and management as well as competitors are identified. Content5 also creates personal and company profiles for individual stakeholders.
The value of this project: The stakeholder analysis provides the company with a “who’s who” of the sector. Through identifying the key players, Content5 can help the company make targeted contact with these people and businesses, thus facilitating networking.