October 2023

Microsoft Power BI is an analytic and business intelligence platform for interactive data visualisation. Data from different sources (e.g., Excel, SQL Server) can be linked and conveniently visualised. This means that data can be entered and evaluated automatically and efficiently. At the push of a button, decision-makers receive up-to-date and relevant insights– the basis for sound, data-driven decisions. 

Power BI in Content5 client projects

Content5 uses Power BI in many client projects as a tool for data evaluation and provision. Our research results are visualised in Power BI according to the customer’s wishes and made available to the customer online. The analysis tool is ideal for continuous market and competition monitoring, in which insights into entire markets, industries or individual competitors are generated on an ongoing basis. Power BI can also be used for individual research such as market or media analysis, in order to present the results through easy to understand and interactive visualisations. If desired, Content5 can also take over the administration of the platform, from setting up the accounts to assigning user licenses.